In order to support this move the company has appointed Mike Wise to run the business. Wise has had a long and distinguished career in the tyre industry, most recently as Managing Director - Fleet for Kwik-Fit.

Commenting on his new business role at Delticom, Mike said, "We will principally be targeting the SME market, however, any business large or small will be able to benefit from opening an account which can be done simply by visiting our website. We will be focussing on supplying tyres for cars, vans, trucks and motorcycles", said Mike, "and in addition to a vast range of tyres we will be able to deliver low continental style pricing.