Mytyres Research Reveals 47% Willing to Buy Tyres Online

Delticom, the Germany based owners of Tyre Price Advisor partner retailer Mytyres.co.uk have announced they have carried out a European research study on consumer behaviour relating to buying tyres over the Internet.

The survey, called "Tyres Online 2011", showed that increasing numbers of drivers in Germany, France, Great Britain, Italy, and Spain are willing to purchase tyres from specialist online retailers. The survey included more than 5,000 potential tyre buyers between the ages of 18 to 65 years.

The report revealed that inn the UK 47% of respondents are willing to buy tyres online. This is well below France on 74% but ahead of Germany (40%) and Italy and Spain (both 18%)

Low prices were shown to be most important in France (93%), Germany (93%), Great Britain (47%), and Italy (34%). (May 19, 2011)